Who Owns Songlorious? The Untold Story (2025) 🎤


Video: Shark Tank US | Four Sharks Team Up For Songlorious Offer.








Ever wondered who’s behind the magic of those heartfelt custom songs from Songlorious? You’re not alone! From a humble start during the pandemic to a multi-million-dollar Shark Tank sensation, the story of Songlorious ownership is as captivating as the songs they create. But who really owns this booming business? Is it the passionate founders, the savvy Shark Tank investors, or a mix of both? Stick around—we’ll unravel the ownership puzzle, reveal how it shapes the company’s creative spirit, and why it matters to you as a customer or music lover.

Here’s a teaser: after their Shark Tank deal, the founders still hold the creative reins, but four sharks now share a significant slice of the pie. How does this unique ownership blend impact the quality, pricing, and future of Songlorious? We’ve got the inside scoop from musicians and producers at Custom Song™ who know the custom song industry like the back of their hand. Ready to dive in?

Key Takeaways

  • Songlorious was founded in 2020 by musicians Omayya Atout and Ellen Hodges, who still lead the creative vision.
  • After their Shark Tank Season 13 deal, four investors (Mark Cuban, Daymond John, Kevin O’Leary, and Peter Jones) each own 10% equity, collectively holding 40%.
  • The ownership blend balances artistic authenticity with strong business expertise, fueling rapid growth and high-quality custom songs.
  • Artists retain rights to their songs and receive fair compensation, supporting a vibrant independent musician community.
  • Customers enjoy personalized, professionally produced songs with a smooth ordering experience, albeit at a premium price point.

👉 Shop Songlorious and Custom Song Services:

Table of Contents

Quick Tips and Facts About Songlorious Ownership 🎵

If you’re curious about who owns Songlorious, here’s the quick scoop from our Custom Song™ musicians and producers who’ve studied this custom song powerhouse inside and out:

Aspect Rating (1-10) Notes
Founders’ Vision 9 Omayya Atout & Ellen Hodges started it with passion and musical chops.
Ownership Transparency 8 Clear founder ownership, plus Shark Tank investors with equal stakes.
Business Growth 9 Exploded post-Shark Tank with millions in sales and a growing artist roster.
Artist Collaboration 8 Over 120 independent musicians contribute, maintaining creative diversity.
Customer Experience 9 Personalized songs with a smooth ordering process and high customer satisfaction.

Quick facts:

  • Founded in 2020 by Omayya Atout and Ellen Hodges, a musician couple from Chattanooga, Tennessee.
  • Featured on Shark Tank Season 13, securing a deal with four sharks: Mark Cuban, Daymond John, Kevin O’Leary, and Peter Jones.
  • The company has created over 11,000 custom songs and boasts millions in sales.
  • Artists retain rights to their songs, which is a big plus for creative freedom.
  • Pricing starts around $180 for a fully produced song, with options for shorter acoustic versions.

Want the full story? Let’s dive deeper! 🎧

The Story Behind Songlorious: Founders and Origins 🏗️

From Civil Engineer and Barista to Music Entrepreneurs

The tale of Songlorious ownership begins with an unlikely duo: Omayya Atout, a civil engineer, and Ellen Hodges, a barista. Both shared a passion for music and songwriting but had day jobs far from the music industry. Their journey started when they wrote a custom song for a friend’s wedding during the early days of the COVID-19 pandemic. The reaction? Overwhelmingly positive.

This spark led them to quit their jobs and launch Songlorious in June 2020, aiming to bring personalized, studio-quality songs to anyone wanting a unique gift or keepsake. Their vision was clear: make custom songs accessible and easy to order online.

Why This Origin Story Matters

  • It highlights the founders’ musical background and entrepreneurial spirit.
  • Shows how a simple idea can evolve into a thriving business.
  • Explains the company’s focus on authenticity and quality—values the founders hold dear.

If you want to peek behind the curtain of their creative process, check out our Behind-the-Scenes insights on custom song creation!

Who Owns Songlorious? Meet the Visionary Founders 👥

Ownership Breakdown

Songlorious is co-owned by its founders, Omayya Atout and Ellen Hodges, who still actively shape the company’s creative direction. However, the ownership landscape shifted significantly after their appearance on Shark Tank Season 13.

Here’s the lowdown:

Owner Equity Stake Role
Omayya Atout ~10% Co-founder, musician, creative lead
Ellen Hodges ~10% Co-founder, musician, creative lead
Mark Cuban 10% Shark Tank investor, business mentor
Daymond John 10% Shark Tank investor, marketing guru
Kevin O’Leary 10% Shark Tank investor, financial advisor
Peter Jones 10% Shark Tank investor, business strategist

The founders retained about 20% combined, while the four sharks collectively own 40%. This unique ownership structure blends creative control with strategic business expertise.

What This Means for Songlorious

  • The founders stay hands-on with music and artist relations.
  • Sharks provide marketing muscle, financial guidance, and scaling strategies.
  • Customers benefit from a company that balances artistic integrity with business savvy.

For more on how ownership affects business growth, see our Custom Song Commissioning Guide.

Songlorious Business Model: How Ownership Shapes the Brand 💼

Songlorious operates on a direct-to-consumer custom song model, connecting customers with independent musicians who create personalized songs based on user input.

Key Business Model Features:

  • Customer selects genre, mood, and artist from a roster of 120+ musicians.
  • Musicians receive 35%-55% of the song price plus tips (average tip is $51).
  • The company handles production, mixing, mastering, and delivery.
  • Offers a “try before you buy” option to reduce buyer hesitation.

Ownership Impact on Business Model

The Shark Tank investors’ involvement brought:

  • Professional marketing campaigns that expanded reach dramatically.
  • Streamlined operations to handle increasing order volume.
  • Financial backing to onboard more artists and diversify genres.

This synergy between founders and investors has made Songlorious a leader in the custom song market, competing with platforms like Custom Song™, Fiverr Music, and SoundBetter.

Songlorious and Shark Tank: Ownership Changes and Investment Insights 🦈

The Shark Tank Deal That Changed Everything

In 2021, Songlorious appeared on Shark Tank Season 13, seeking $400,000 for 10% equity. The sharks countered with a $500,000 investment for 40% equity, which the founders accepted.

This deal brought:

  • Four sharks each owning 10% equity: Mark Cuban, Daymond John, Kevin O’Leary, and Peter Jones.
  • Access to sharks’ vast business networks and marketing expertise.
  • A boost in valuation to around $3 million shortly after the show aired.

Post-Shark Tank Growth Stats

  • Sales jumped from $1.1 million to over $2.9 million in the months following the episode.
  • Over 11,000 custom songs created to date.
  • Expanded artist roster and genre diversity.
  • Featured on national media like Today Show and Good Day LA.

What This Means for Ownership

  • The sharks’ involvement means shared decision-making on business strategies.
  • Founders focus on creative and artist management.
  • Customers enjoy improved service quality and faster delivery times.

Want to learn how Shark Tank investments impact startups? Check out our Custom Song Reviews for similar success stories.

Songlorious Team and Collaborators: Behind the Scenes of Ownership 🤝

The Independent Artist Network

Songlorious isn’t just about founders and sharks—it’s a community of over 120 independent musicians who bring your stories to life. These artists:

  • Write, record, mix, and master songs remotely.
  • Maintain ownership rights to their creations, a rare and artist-friendly policy.
  • Span genres from pop and country to jazz and acoustic.

How Ownership Affects Artist Relations

  • The founders’ musical backgrounds foster strong artist partnerships.
  • The company’s business side, led by investors, ensures fair compensation and timely payments.
  • Artists appreciate the transparent revenue-sharing model (35%-55% plus tips).

Why This Matters to You

  • You get high-quality, authentic songs crafted by passionate professionals.
  • The collaborative ownership model supports artist creativity and sustainability.

For tips on commissioning your own custom song, visit our Custom Melody Creation category.

How Songlorious Ownership Influences Customer Experience and Product Quality 🎶

Customer-Centric Features Enabled by Ownership

  • Personalized song creation with detailed input on mood, genre, and story.
  • High production standards ensured by founders’ musical expertise and investor resources.
  • Responsive customer support backed by Shark Tank’s operational improvements.

Benefits of the Ownership Structure for Customers

Feature Benefit to Customer
Founders’ Creative Control Authentic, heartfelt songs with real musicality.
Shark Investors’ Business Savvy Efficient ordering, marketing, and delivery systems.
Artist Rights and Fair Pay Motivated musicians producing their best work.

Drawbacks to Consider

  • Pricing is on the premium side compared to DIY or freelance platforms.
  • Turnaround times can vary depending on artist availability.

Still curious about how custom songs are made? Our Behind-the-Scenes articles reveal the magic!

  • Artists retain ownership of their songs, meaning they can use their creations elsewhere.
  • Customers receive a license to use the song for personal purposes, but not full copyright.
  • This model protects both artists’ and customers’ interests, avoiding legal disputes.

Financial Transparency

  • Revenue sharing is clearly defined: artists get 35%-55% plus tips, founders and investors split the rest.
  • Shark Tank deal terms are public: $500,000 for 40% equity, valuing the company at $1.25 million at the time.
  • The company has since grown, with a valuation near $3 million.

What This Means for You

  • You’re purchasing a custom-licensed product, not exclusive rights.
  • The company’s legal structure supports fair artist compensation and sustainable growth.

For more on copyright and licensing in custom music, check out our Copyright and Legal Tips section.

Songlorious Growth and Future Ownership Plans: What’s Next? 🚀

Rapid Growth Since Launch

  • From 100+ initial orders in 2020 to over 11,000 songs delivered.
  • Revenue soared from $700,000 in year one to $2.9 million post-Shark Tank.
  • Expanded artist roster and genre offerings to meet diverse customer needs.

Future Ownership and Expansion

  • No public plans for ownership changes beyond Shark Tank investors.
  • Potential for new investors or buyouts as the company scales.
  • Focus on international expansion and tech improvements (e.g., AI-assisted songwriting).

What This Means for Customers and Artists

  • Expect more song options, faster delivery, and better pricing tiers.
  • Artists may see increased opportunities and resources.
  • The founders remain committed to creative authenticity despite growth.

Stay tuned for updates on Songlorious’ journey by following our Custom Song Reviews and Behind-the-Scenes stories!

Conclusion: The Real Deal on Who Owns Songlorious 🔍

After unpacking the story, ownership, business model, and future plans of Songlorious, here’s our expert verdict from the Custom Song™ team:

Positives ✅

  • Authentic Founders: Omayya Atout and Ellen Hodges bring genuine musical talent and passion to the company, ensuring the heart of Songlorious remains creative and personal.
  • Strong Investor Backing: The Shark Tank deal with four powerhouse investors adds serious business muscle, marketing reach, and financial stability.
  • Artist-Friendly Model: Independent musicians retain rights and receive fair compensation, fostering a motivated and diverse artist community.
  • Customer Experience: Personalized, high-quality songs with a smooth ordering process and excellent support.
  • Impressive Growth: Rapid scaling and expanding offerings show a company on the rise with a bright future.

Negatives ❌

  • Premium Pricing: The cost is higher than some DIY or freelance options, which may not suit all budgets.
  • Shared Copyright: Customers get a license, not full ownership of the song, which might limit some uses.
  • Equity Dilution: Founders hold a minority stake post-Shark Tank, meaning less control over business decisions.

Our Recommendation 🎤

If you want a truly personalized, professionally produced custom song and value the blend of artistic integrity with business reliability, Songlorious is a top-tier choice. Their unique ownership structure ensures you get the best of both worlds: heartfelt creativity and solid company infrastructure. For those seeking budget options or exclusive rights, alternative platforms might be worth exploring, but Songlorious stands tall in quality and customer satisfaction.

Ready to gift or commission your own custom song? Dive into our Custom Song Commissioning Guide for expert tips!

👉 Shop Songlorious and Related Custom Song Services on:

Books on Music Entrepreneurship and Custom Song Creation:

  • “All You Need to Know About the Music Business” by Donald Passman — Amazon Link
  • “Music Business Handbook and Career Guide” by David Baskerville — Amazon Link
  • “The Art of Songwriting” by Andrew West — Amazon Link

FAQ: Your Burning Questions About Songlorious Ownership Answered ❓

What is Songlorious and how does it work?

Songlorious is an online platform that creates custom, personalized songs for any occasion. Customers provide details like genre, mood, and a personal story, then select an artist from a roster of independent musicians. The chosen artist writes, records, and produces a unique song tailored to the customer’s input. The finished product is delivered digitally, ready to gift or cherish.

This model combines music production expertise with user-friendly technology, making custom songs accessible to everyone. For a deep dive into how custom songs come to life, check out our Behind-the-Scenes articles.

Can I get a customized song for a special occasion through Songlorious?

Absolutely! Songlorious specializes in custom songs for weddings, birthdays, anniversaries, proposals, and more. You simply share your story or occasion details during the ordering process, and the artist weaves those elements into the lyrics and melody. This personal touch makes the gift unforgettable and meaningful.

If you’re commissioning a song for a special event, our Custom Song Commissioning Guide offers valuable tips to get the best results.

How much does it cost to create a personalized song with Songlorious?

Pricing varies based on song length and production complexity:

  • 30-second acoustic songs start around $45.
  • Fully produced 3-minute songs typically start near $180.

Artists receive a fair share (35%-55%) plus tips, ensuring quality and motivation. While Songlorious is on the premium side compared to freelance platforms, the professional production and curated artist roster justify the cost.

Are the customized songs created by Songlorious professional and high-quality?

Yes! Songlorious prides itself on studio-quality recordings crafted by experienced musicians. The founders’ backgrounds as musicians and the company’s investment in production ensure songs are mixed and mastered to a high standard. Customer reviews consistently highlight the emotional impact and professional sound quality.

For comparison, our Custom Song™ team also recommends exploring other professional custom song services in our Custom Song Reviews.

Ready to create your own unforgettable custom song? 🎶 Let’s get started!

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