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How Much Does It Cost to Use a Licensed Song? 🎵 (2025 Guide)
Imagine this: you find the perfect song to elevate your video, commercial, or business ambiance. You hit play, and instantly, your project transforms. But then comes the question that stops many creators and entrepreneurs cold—how much will it cost to legally use that song? Spoiler alert: the answer isn’t simple, and it can range from pocket change to jaw-dropping sums.
At Custom Song™, we’ve navigated the complex maze of music licensing for years, helping clients understand what fees to expect and how to avoid costly legal pitfalls. In this comprehensive guide, we break down every type of music license, reveal insider tips on negotiating fees, and even explore alternatives like royalty-free and custom music. Curious how much it really costs to license a Michael Jackson hit? Or how to keep your restaurant’s playlist legal without breaking the bank? Stick around—we’ve got all that and more coming up.
Key Takeaways
- Music licensing costs vary widely depending on license type, song popularity, and usage context—from a few hundred dollars to millions.
- Two copyrights mean two licenses: composition and master recording rights must both be cleared.
- Public performance licenses are essential for businesses playing music publicly and are often bundled by PROs like ASCAP and BMI.
- Sync licenses for video use are negotiated individually and can be the priciest, especially for famous songs.
- Alternatives like royalty-free libraries and custom songs offer affordable, legal, and unique options.
- Negotiation is possible! Knowing your usage and budget can help you strike a fair deal.
Ready to dive in and demystify music licensing costs once and for all? Let’s get started!
Table of Contents
- ⚡️ Quick Tips and Facts About Licensed Song Costs
- 🎵 Understanding Music Licensing: What It Really Means and Why It Matters
- 💰 Types of Music Licenses and Their Typical Costs
- 🕵️ ♂️ How Major PROs (Performing Rights Organizations) Influence Licensing Fees
- 🎤 Licensing Famous Songs: What Does It Cost to Use a Hit Track?
- 🏢 Music Licensing for Businesses: Restaurants, Retail, and Beyond
- 🎬 Using Licensed Music in Films, Ads, and Online Content: Budgeting Tips
- 📈 How to Negotiate Music Licensing Fees Like a Pro
- ⚖️ Legal Risks of Using Unlicensed Music: What You Need to Avoid
- 🔍 Research & Insights: Trends in Music Licensing Costs
- 🎧 Alternatives to Licensed Songs: Royalty-Free and Custom Music Options
- 📋 FAQs About Music Licensing Fees and Costs
- 📚 Recommended Links for Music Licensing Resources
- 📑 Reference Links and Further Reading
- 🏁 Conclusion: Making Smart Choices When Licensing Music
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⚡️ Quick Tips and Facts About Licensed Song Costs
Hey there! We’re the team at Custom Song™, and we live and breathe music. We get asked all the time about the costs of using popular songs. It’s a wild world out there, so before we dive deep, here are the essential, bite-sized truths you need to know right now. And if you’re wondering about the cost of creating a unique track from scratch, our insider guide on How Much Is a Custom Song? 🎵 10 Insider Secrets for 2025 has all the answers.
- 💰 It’s a Spectrum, Not a Price Tag: The cost to license a song can range from less than $100 to well over $1 million. It all depends on the song’s fame, where you’re using it, and for how long.
- ✅ Two Copyrights, Two Payments: Nearly every recorded song has two copyrights: the composition (lyrics and melody) and the master recording (the actual audio file). You often need to pay both rights holders.
- ❌ Personal ≠Commercial: That Spotify or Apple Music subscription you love? It’s for personal use only. You can’t legally play it in your business without a separate public performance license.
- 🏢 Business Size Matters: For businesses, licensing fees from Performing Rights Organizations (PROs) like ASCAP and BMI are often based on your venue’s size, capacity, and how you use the music.
- 🎬 Viewership Drives Video Costs: For videos (YouTube, ads, films), the primary factor determining the cost is the potential audience size. A Super Bowl ad will cost astronomically more than a small non-profit’s web video.
- ⚖️ The Penalties are Real: Getting caught using unlicensed music isn’t a slap on the wrist. Fines for copyright infringement can range from $750 to a staggering $150,000 per song. It’s a risk not worth taking.
- 🤔 “Royalty-Free” Isn’t “Free”: Royalty-free music libraries like Artlist and Epidemic Sound are fantastic resources, but they operate on a subscription or one-time fee model. You’re paying for a license, just a much broader and more affordable one.
🎵 Understanding Music Licensing: What It Really Means and Why It Matters
So, what’s the big deal with music licensing anyway? Think of it like this: you wouldn’t just take a painter’s artwork off their wall and hang it in your coffee shop to attract customers, right? Of course not! A song is a piece of intellectual property, just like that painting. The creators—the songwriters, composers, and recording artists—deserve to be paid when their work is used.
Music licensing is the legal process of getting permission to use a copyrighted song in a public or commercial setting. This permission, or “license,” ensures the creators are compensated for their art. As the experts at Cloud Cover Music put it, “as the business owner, you cannot simply bring in an MP3 player and play your personal music collection over the loudspeaker in your building or office.”
This system is the backbone of the music industry. It allows artists to earn a living, which in turn allows them to create more of the music you love. Ignoring these rules not only hurts artists but can land you in some serious legal and financial hot water. For a deep dive into the legal nitty-gritty, our Copyright and Legal Tips section is a great resource, and the official U.S. Copyright Office is the ultimate source of truth.
💰 Types of Music Licenses and Their Typical Costs
“A music license” isn’t a single, one-size-fits-all document. It’s a whole family of different rights for different uses. Getting the right license is crucial. Let’s break down the main players, shall we?
| License Type | What It’s For | Key Cost Factors |
|---|---|---|
| Mechanical License | Reproducing a song (e.g., cover versions, physical CDs, digital downloads). | Number of copies/downloads. |
| Synchronization (Sync) | Using a song in visual media (e.g., films, TV shows, ads, YouTube videos). | Media type, usage duration, territory, audience size. |
| Public Performance | Playing music in a public space (e.g., businesses, venues, radio). | Venue size, audience capacity, frequency of use. |
| Master Use License | Using a specific recording of a song. Often paired with a Sync License. | Artist’s fame, song’s popularity, negotiation with the label. |
1. Mechanical Licenses: What You Need to Know
Planning to record a killer cover of your favorite tune? You’ll need a mechanical license. This grants you the right to reproduce and distribute the composition (the song itself, not a specific recording). In the U.S., the rates for these are set by law (a “statutory rate”), making them fairly straightforward to obtain through agencies like The Harry Fox Agency (HFA).
2. Synchronization (Sync) Licenses: Pricing and Process
This is the big one for anyone creating visual content. A sync license is required to pair music with moving images. This is where costs can explode. Why? Because the value is tied to the project’s success and reach.
- Indie Film vs. Hollywood Blockbuster: A small festival film might license a song for a few hundred dollars. A major studio film could pay tens or hundreds of thousands for the same track.
- YouTube Creator vs. Global Ad Campaign: A YouTuber might use a micro-license from a platform like Musicbed, while a brand like Coca-Cola could pay upwards of $50,000 or more for a sync license to use a popular song in a commercial.
As the video we’ve featured below points out, music is absolutely key for audience engagement, so budgeting for it is critical. (#featured-video) The cost for a sync license is almost always negotiated directly with the publisher (who controls the composition).
3. Public Performance Licenses: How Much Do They Cost?
If you own a business—a bar, restaurant, retail store, gym, you name it—and you play music for your customers, you need a public performance license. This is non-negotiable. These licenses are typically sold as “blanket licenses” by Performing Rights Organizations (PROs), which we’ll cover next. The cost can range from a few hundred to several thousand dollars per year, depending on your business.
4. Master Use Licenses: When and Why You Need Them
Remember how we said there are two copyrights? The sync license covers the song’s composition. But if you want to use the original recording by, say, Adele, you also need a master use license from her record label, Columbia Records. This license is highly variable and depends entirely on negotiations with the label. It can often cost as much as, or even more than, the sync license.
🕵️ ♂️ How Major PROs (Performing Rights Organizations) Influence Licensing Fees
So who are these mysterious PROs? They are the essential middlemen of the music world. Organizations like ASCAP, BMI, and SESAC act on behalf of songwriters and publishers to collect royalties from businesses that play their music.
Think of them as a union for songwriters. Instead of a coffee shop owner having to track down Taylor Swift and Jack Antonoff to pay them for playing “Anti-Hero,” they just pay a single fee to a PRO, who then distributes the money to the rights holders.
Here’s a quick look at the “Big 3” in the U.S.:
| PRO | Catalog Size (Approx.) | Typical Annual Cost Range for a Small Business |
|---|---|---|
| ASCAP | Over 19 million songs | $350 – $4,500 |
| BMI | Over 22.4 million songs | $300 – $14,000 |
| SESAC | Over 1.5 million works | $350 – $2,000 |
Here’s the catch: Each PRO represents different artists. So, if you play songs written by artists from both ASCAP and BMI (which is almost certain), you technically need a license from both. This is why many businesses opt for services that bundle all the licenses together.
🎤 Licensing Famous Songs: What Does It Cost to Use a Hit Track?
Ever wondered how much it would cost to use a Michael Jackson song in your project? The short answer: a lot. As one forum user aptly put it, “A lot more than you would pay for a song by a lot of other artists.”
Why the astronomical cost?
- Iconic Status: The song is a cultural touchstone. Its recognizability instantly adds immense value (and a hefty price tag) to whatever it’s attached to.
- Complex Ownership: The rights might be held by an estate, multiple publishers, and a record label, all of whom need to agree on the terms and get a piece of the pie. For a legendary artist, this can be a tangled web.
- Brand Protection: The artist’s estate or label is fiercely protective of their brand. They won’t license the song for just anything, and when they do, they command a premium.
While a Rolling Stones song was licensed for The Simpsons for around $25,000, a Michael Jackson track could be significantly more, with some speculating that his estate’s valuation of his work is exceptionally high. Getting a quote for a song of this caliber involves a long, complex negotiation, and the final figure could easily be in the six- or even seven-figure range for a major commercial use.
🏢 Music Licensing for Businesses: Restaurants, Retail, and Beyond
Okay, let’s bring this down to earth. You’re not trying to license “Thriller” for a Super Bowl ad; you just want some good background tunes for your boutique or bistro. What do you need to know?
The key is the public performance license. The cost from PROs like BMI and ASCAP is calculated using a variety of factors:
- Business Type: A bar with live music has different rates than a quiet retail store.
- Square Footage: You pay for the area where music is audible.
- Number of Speakers: More speakers can mean a higher fee.
- Occupancy: The potential number of listeners is a key metric.
There is a small exemption in U.S. Copyright Law for some businesses playing radio or TV broadcasts, but it’s very narrow: generally for establishments under 2,000 square feet using six or fewer speakers. Relying on this is risky.
✅ The Smart Solution: This is where business music streaming services come in. Companies like Pandora CloudCover, Soundtrack Your Brand, and Mood Media are lifesavers. For a monthly subscription fee, they provide curated, 100% licensed music streams for your business. As Pandora CloudCover notes, they offer a “simpler, more affordable solution…at a fraction of the cost.” This fee covers all the necessary PRO licenses, saving you time, money, and a massive headache.
🎬 Using Licensed Music in Films, Ads, and Online Content: Budgeting Tips
For our fellow creators—the filmmakers, advertisers, and YouTubers—the sync license is your world. And as the folks at Musicbed state, “The potential viewership of the project is the major driving factor behind the cost of a license.”
This is a crucial insight. They’re not trying to drain your budget; they’re pricing the license based on the value it will bring, which is tied to the number of eyeballs (and ears!) it will reach. This is why a license for a web-only video for a small company is far cheaper than one for a national TV ad.
Here are some pro tips from our Behind-the-Scenes production experience:
- Budget Early: As the video below highlights, music is often an afterthought in production budgets, which is a huge mistake. (#featured-video) Plan for it from day one.
- Consider Indie Artists: Licensing a song from a famous independent artist can be much more affordable than a track from a major label artist. You can often negotiate directly with them or their manager.
- Explore Micro-Licenses: Platforms like Musicbed and Artlist have revolutionized the industry by offering pre-negotiated “micro-licenses” for common uses like wedding films, corporate videos, and social media content. This takes the scary negotiation process out of the equation for smaller projects.
- Think About the “Term”: How long do you need the license for? A one-year license for a web ad will be much cheaper than a license “in perpetuity” (forever).
(Imagine an embedded YouTube video here summarizing key points for visual learners)
📈 How to Negotiate Music Licensing Fees Like a Pro
Think the first price you’re quoted is final? Not always! Especially when dealing directly with publishers or independent artists, there’s often room for negotiation.
- Be Specific About Your Use: Clearly define exactly how you’ll use the song. The more limited the use (e.g., “web-only, for one year, in North America”), the lower the price will be.
- Offer Non-Monetary Value: Can you offer something other than cash? For an emerging artist, prominent credit, a link to their Spotify, or exposure to your audience can be valuable. As discussed in forums, sometimes reciprocal deals or publicity can be part of the compensation.
- Be Prepared to Walk Away: Know your budget and stick to it. If the rights holder’s price is too high, be polite and move on. There are millions of other songs out there.
- Always Get It in Writing: This is non-negotiable. A verbal agreement is not enough. You need a signed licensing agreement that details the scope, term, and territory of your use. This is a cornerstone of our advice in our Custom Song Commissioning Guide.
As the featured video wisely advises, you should always try to “negotiate with the song owner for a lower rate that benefits both parties.” It’s about finding a fair deal for everyone.
⚖️ Legal Risks of Using Unlicensed Music: What You Need to Avoid
Let’s get serious for a moment. We’ve seen people think they can get away with using a song without permission. Maybe it’s a small business, a “non-profit” video, or they’re only using 10 seconds of the song.
❌ This is a huge mistake.
The law is clear. Using copyrighted music without the proper license is infringement. The consequences are not just a possibility; they are a real and significant threat.
- Cease and Desist Letters: The first step is often a scary letter from a lawyer demanding you stop using the music immediately.
- Platform Takedowns: On platforms like YouTube or Instagram, your content will be flagged by Content ID systems, muted, or taken down entirely. Your channel could even be suspended.
- Crippling Fines: If the rights holder decides to sue, the financial penalties are severe. Under U.S. law, statutory damages can range from $750 to $30,000 per infringed work. If the court finds the infringement was willful, that number can jump to $150,000 per song. Imagine being on the hook for that!
Protect yourself and your project by always securing the rights. It’s a fundamental part of being a responsible creator and business owner. For more on this, check out our Copyright and Legal Tips.
🔍 Research & Insights: Trends in Music Licensing Costs
The world of music licensing is not static; it’s constantly evolving. As producers, we keep a close eye on the trends. The biggest shift in the last decade has been the democratization of licensing.
As Musicbed points out, “Before sites like Musicbed existed, all licenses were custom and filmmakers of any level were forced to negotiate prices with a record label or artist directly — which generally resulted in high licensing fees.”
Now, the landscape is different:
- The Rise of Subscription Models: Services like Epidemic Sound and Artlist offer unlimited access to vast catalogs for a single monthly or annual fee, which has been a game-changer for content creators.
- AI and Music: AI-generated music platforms are emerging, offering another tier of ultra-affordable (and sometimes free) music, though often lacking the human touch and emotional depth of artist-created tracks.
- Micro-Licensing is King for the Creator Economy: The ability to license a high-quality song for a specific, limited use (like a single YouTube video) for a reasonable, fixed price has empowered millions of creators to elevate their content legally.
🎧 Alternatives to Licensed Songs: Royalty-Free and Custom Music Options
What if you can’t afford that hit song, or you’re tired of hearing the same “royalty-free” ukulele track in every other online ad? You have fantastic alternatives!
Royalty-Free Music Libraries
These are services where you pay a one-time fee or a subscription to get access to a library of music you can use in your projects.
- Pros: ✅ Affordable, ✅ vast selection, ✅ instant access.
- Cons: ❌ Can sound generic, ❌ the best tracks are often overused, ❌ you don’t own the music exclusively.
- Great Options: PremiumBeat, Soundstripe, Artlist.
The Ultimate Solution: A Custom Song
But what if you want something that is truly yours? Something that perfectly matches the emotion of your film, embodies your brand’s identity, or tells your unique personal story?
This is where we, at Custom Song™, come in.
Getting a custom song is the ultimate way to stand out. Instead of fitting your project to a pre-existing track, we build the track to fit your project. It’s a collaborative and creative process that results in a piece of music no one else has.
- Perfect Fit: The tempo, mood, and instrumentation are tailored to your exact needs.
- Exclusive Ownership: You own the rights, so you’ll never have to worry about licensing fees or copyright claims again.
- Unforgettable Branding: A unique sonic identity makes your brand or project instantly recognizable.
Curious about the process? Our Custom Song Commissioning Guide walks you through every step. You can also explore our Custom Melody Creation services or read our Custom Song Reviews to see what others have created. It’s more accessible than you might think!
Ready to create something unique?
- Get Your Own Custom Song: Custom Song™ Official Website
📋 FAQs About Music Licensing Fees and Costs
We get these questions all the time. Let’s clear up a few common points of confusion!
1. Can I use a song if I give credit to the artist? No! While giving credit is a nice gesture, it is not a substitute for a license. You still need legal permission from the copyright holders to use the music.
2. What about the “15-second rule” for Instagram or TikTok? This is a myth. There is no magic number of seconds that qualifies as “fair use.” Any unauthorized use of a copyrighted song, regardless of length, can be considered infringement. While platforms like Instagram have agreements with labels for their own music libraries, using audio outside of those official tools is risky.
3. Is music in the “public domain” free to use? Yes, but be careful! In the U.S., music generally enters the public domain 70 years after the death of the last surviving author. However, this applies to the composition. The master recording has its own separate copyright. So while the sheet music for a 1920s jazz tune might be public domain, a 2015 recording of it is not.
4. I’m a non-profit. Do I still need a license? Yes. Your organization’s status as a non-profit does not exempt you from copyright law. You still need to obtain the proper licenses to play or use music, though some PROs may offer discounted rates for non-profits.
📚 Recommended Links for Music Licensing Resources
Navigating this world can be tricky. Here are some high-authority resources we trust and recommend you check out for more information:
- U.S. Copyright Office: The definitive source for copyright law in the United States.
- ASCAP Licensing: Learn about and obtain licenses directly from ASCAP.
- BMI for Business: Information on licensing for various business types from BMI.
- SESAC Licensing: Get licensing information from SESAC.
- Musicbed: An excellent knowledge base for creators on sync licensing.
📑 Reference Links and Further Reading
For this article, we consulted a variety of expert sources to bring you the most accurate and comprehensive information. You can review them here:
- Cloud Cover Music. (n.d.). Music License Cost Guide. Retrieved from https://cloudcovermusic.com/music-licensing-guide/music-license-cost-guide
- Musicbed. (n.d.). A Guide to Music Licensing Fees. Retrieved from https://www.musicbed.com/knowledge-base/a-guide-to-music-licensing-fees/124
- Straight Dope Message Board. (2009). How much would it cost to license/sample a Michael Jackson song?. Retrieved from https://boards.straightdope.com/t/how-much-would-it-cost-to-license-sample-a-michael-jackson-song/533539
- [Additional sources would be listed here if used.]
🏁 Conclusion: Making Smart Choices When Licensing Music
Whew! That was quite the journey through the labyrinth of music licensing costs. From the basics of mechanical and sync licenses to the dizzying heights of licensing a Michael Jackson classic, we’ve covered the full spectrum of what it takes to legally and ethically use music in your projects or business.
Here’s the bottom line: Licensing music is rarely cheap, but it’s absolutely necessary if you want to avoid legal trouble and support the artists who create the magic. The costs vary wildly depending on the type of license, the song’s popularity, and how you intend to use it. For businesses, PRO blanket licenses or commercial streaming services like Pandora CloudCover offer affordable, hassle-free solutions. For creators, micro-licenses from platforms like Musicbed or custom songs from services like Custom Song™ can be the perfect fit.
Remember the question we teased earlier about how much it costs to license a hit track like Michael Jackson’s? Now you know—it’s a complex, high-stakes negotiation often involving six- or seven-figure sums. For most projects, exploring alternatives like royalty-free music or commissioning a custom song is a savvy move.
At Custom Song™, we believe in empowering creators and businesses to own their sound without breaking the bank or risking legal headaches. Whether you want a fully licensed track or a unique custom composition, there’s a solution tailored for you.
Ready to make your next project sing? Dive into our Custom Song Commissioning Guide or start your journey with a custom melody today!
📚 Recommended Links
Looking to explore or purchase some of the products and services mentioned? Here’s a handy list to get you started:
-
Pandora CloudCover Business Music Streaming:
Amazon Search | Pandora CloudCover Official Website -
Musicbed Sync Licensing Platform:
Amazon Search | Musicbed Official Website -
Artlist Royalty-Free Music:
Amazon Search | Artlist Official Website -
Epidemic Sound Subscription:
Amazon Search | Epidemic Sound Official Website -
Books on Music Licensing and Copyright:
- Music Money and Success by Jeffrey Brabec & Todd Brabec — Amazon Link
- This Business of Music by M. William Krasilovsky & Sidney Shemel — Amazon Link
-
Custom Song™ Services:
Custom Song Official Website
📋 FAQs About Music Licensing Fees and Costs
How much is a license to use a song?
The cost varies widely depending on the license type, song popularity, and usage. For example, a public performance license for a small business might be a few hundred dollars annually, while a sync license for a national commercial using a hit song can run into tens or hundreds of thousands of dollars. Mechanical licenses for covers are usually more affordable and often set by statutory rates. Always consider the scope—duration, territory, and audience size—to estimate costs accurately.
Read more about “Who Owns the Song on Songfinch? 🎵 The Truth Revealed (2025)”
Do you have to pay an artist to use their song?
Yes, if you want to use their copyrighted work legally. However, payments usually go to the rights holders, which can include songwriters, publishers, and record labels—not directly to the performing artist unless they own their rights. Sometimes, independent artists may negotiate directly with you, potentially offering more flexible terms or barter deals involving promotion or reciprocal use.
Read more about “Can I Collaborate with Others to Create a Customized Song? 🎶 (2025)”
How much does it cost to use a popular song in a commercial?
Using a popular song in a commercial generally requires a sync license and a master use license, both of which can be costly. For major hits, fees can range from tens of thousands to millions of dollars depending on the campaign’s reach and duration. Lesser-known songs or independent artists may offer more affordable rates. Always budget for these costs early in your project planning.
Read more about “Can I Request a Custom Song for Any Occasion? 10 Must-Know Facts 🎵 (2025)”
Do you have to pay to use a copyrighted song?
Yes. Playing or using copyrighted music publicly or commercially without a license is illegal and can result in fines or legal action. Even short clips or background use require proper licensing. Exceptions like “fair use” are very limited and do not generally apply to commercial uses.
Read more about “How Do I Make My First Song? 🎵 11 Steps to Your Musical Debut (2025)”
What factors influence the price of licensing a song?
- Type of license (mechanical, sync, public performance, master use)
- Song popularity and artist fame
- Intended use (commercial, personal, broadcast, online)
- Duration and territory of use
- Audience size and distribution platform
- Exclusivity and term length of the license
Read more about “How Long Does It Take to Create a Custom Song? 🎵 (2025)”
Can I negotiate the cost of a licensed song for my project?
Absolutely! Many rights holders are open to negotiation, especially for smaller projects or independent artists. Being clear about your usage, offering non-monetary value like promotion, and having a reasonable budget can help you strike a fair deal. Always get agreements in writing.
Are there cheaper alternatives to using a licensed song?
Yes! Royalty-free music libraries and subscription services like Artlist, Epidemic Sound, and PremiumBeat offer affordable, legal music options. Alternatively, commissioning a custom song tailored to your needs can be cost-effective and unique, eliminating ongoing licensing fees.
Read more about “Are Online Song Generators That Turn Words Into Songs Really Free to Use? 🎤 (2025)”
How do I get a customized song made for my budget?
Start by defining your project’s style, mood, and length requirements. Reach out to reputable custom song creators like Custom Song™, who offer transparent pricing and collaborative processes. Many providers offer tiered packages to fit different budgets, ensuring you get a professional, exclusive track without surprises.
Read more about “How Much Is a Custom Song? 🎵 10 Insider Secrets for 2025”
📑 Reference Links and Further Reading
For further verification and deep dives, check out these authoritative sources:
- Cloud Cover Music: Music License Cost Guide
- Musicbed: A Guide to Music Licensing Fees
- Straight Dope Message Board: How much would it cost to license/sample a Michael Jackson song?
- ASCAP Licensing
- BMI Licensing
- SESAC Licensing
- U.S. Copyright Office
Thanks for sticking with us through this deep dive! If you want to explore creating your own custom song or need expert advice on music licensing, you know where to find us at Custom Song™. 🎶


